Cape Breton Centre for Craft & Design coordinates business skills development activities to aspiring and existing entrepreneurs within the craft sector of Cape Breton Island and Mulgrave.
These activities support the development and growth of craft businesses. They enable aspiring and existing entrepreneurs to develop the business skills needed to start a business, enhance productivity, and improve capacity for growth.
For more information about these activities, please contact Marcy at 902 539 7491 ext 115 or email@example.com.
CRAFT BUSINESS DEVELOPMENT OPPORTUNITIES:
Online Development Session for Craft Producers
Wednesday, May 10 | 10:00 am – 12:00 pm | Cape Breton Centre for Craft & Design | $30
Facilitated by Dan Coffin
The success of every company lies in their customer base. This two-hour online development session will help you map out a path to generate excellent content to attract target customers, learn about tools to help you evaluate the impact your online marketing activities are having on your business and optimize your digital marketing tactics for maximum effectiveness and growth. This session is aimed at beginner and intermediate craft marketers as well as small craft business owners looking to acquire new online customers while also engaging their current customer base. You will receive best practices examples and real-world scenarios to help in better understanding what is possible with your digital marketing initiatives.
- Outline of how to increase your digital footprint to make you more visible on-line
- Overview of a variety of digital marketing tools (websites, email marketing, social platforms)
- Outline a suggested strategy by setting goals and reviewing analytics
- Resource Links list of websites, articles and readings to assist in furthering your continued knowledge in online marketing.
For more information or to register, call Marcy at 902 539 7491 ext 115 or email firstname.lastname@example.org to register.