Online Development Session for Craft Producers – Cape Breton Centre for Craft

Online Development Session for Craft Producers

Online Development Session for Craft Producers

Wednesday, May 10   |   10:00 am – 12:00 pm   |   Cape Breton Centre for Craft & Design   |   $30

Facilitated by Dan Coffin 

The success of every company lies in their customer base. This two-hour online development session will help you map out a path to generate excellent content to attract target customers, learn about tools to help you evaluate the impact your online marketing activities are having on your business and optimize your digital marketing tactics for maximum effectiveness and growth. This session is aimed at beginner and intermediate craft marketers as well as small craft business owners looking to acquire new online customers while also engaging their current customer base. You will receive best practices examples and real-world scenarios to help in better understanding what is possible with your digital marketing initiatives. 


  • Outline of how to increase your digital footprint to make you more visible on-line
  • Overview of a variety of digital marketing tools (websites, email marketing, social platforms)
  • Outline a suggested strategy by setting goals and reviewing analytics
  • Resource Links list of websites, articles and readings to assist in furthering your continued knowledge in online marketing. 

For more information or to register, call Marcy at 902 539 7491 ext 115 or to register.