Benchmark Survey

This report presents the results of the analysis of the Cape Breton Island Craft Sector Survey. Specifically, this market study examines the following attributes of the Cape Breton Island Craft Sector:

• Background of the craftsperson
• Professional development and training
• Sales and promotion of craft product
• Building the craft business
• Business and financial outlook

The benchmark survey was completed August 2012 by Icon Marketing Group in Sydney.